All of these services run hand-in-hand to ensure that your website is optimized to it’s potential. You are ranked higher on the Search Engines; If your website has well planned SEOs, Pay-Per-Click and Social Media Marketing Campaigns. We at Virtuosos Global Ltd. will ensure that you have this strategy well laid out and implemented.
Search Engine Optimizations (SEO)
Maximize your site’s organic search potential with a data-driven SEO strategy that will deliver a return on investment.
We’ll help you improve your site’s organic traffic and conversions with an ongoing SEO strategy.
The top-ranking search results should be the most relevant websites for a user’s search query. Your strategy should focus on attracting users who will engage and convert. Not only should you target the right phrases, your landing pages need to be tailored to the users to provide the greatest user experience.
We research and analyse your website, your target audience and the competition to inform our search engine optimization campaign. We’ll then formulate a plan to adjust content, enhance design and improve site health, while carefully promoting your website online.
Research, Audit & Analysis:
Every business and website is different which is why we always create a bespoke strategy for our clients.
We need to understand your business, your goals, and your competitors to deliver a strategy that gets you results. We’ll start with keyword and competitor research to analyse your existing performance in search. Reviewing your competitors’ websites will provide invaluable information on how to make the most out of yours. This will highlight strengths and weaknesses related to your current site and opportunities for improvement.
We will make recommendations based on our research and knowledge and devise a bespoke search engine optimization strategy, by making use of Google Analytics and our SEO software to monitor website performance as well as your target goals.
Based on the data gathered, we will react and respond, making alterations and updates to the websites when necessary.
Technical SEO:
It’s essential to keep on top of your site’s health. You want to make it as simple as possible for users, and Google, to access web content. Technical SEO looks at indexation issues, broken links and crawl anomalies.
We use Google products, like Search Console, as well as third-party tools/apps to monitor and manage your website’s health and keep you on top of it.
Outreaching & Off-site SEO
It matters how your website appears across the internet. It’s important to maintain a consistent representation of your brand and ensure that your website is authoritative and trustworthy. Off-site SEO looks at outreaching, brand awareness, social visibility, third-party review sites and even your Google My Business & Bing Places listings. We’ll monitor and manage these as part of your campaign to make sure your website makes the most of these external channels.
We also work on managing your existing back-link profile and review low-quality websites that may be linking to you. Any back-link strategy should focus on naturally improving the quality and relevance of the domains linking to your site.
On-site SEO:
On-page search engine optimization focuses on improving design and content to feature the information that users want. It’s more than just adding keywords to copy; you’ve got to think about how design and copy influence a user’s journey. A site that focuses its content on the end user will naturally incorporate relevant search terms to describe a product or service offering.
Our SEO team utilize Google’s best practice, taking full advantage of the plethora of information that Google provides to help businesses like yours.
Search is fluid and continually updating as Google enhances its algorithm, so we continually learn and keep an eye on thought leaders in the industry so that we’re aware of trends, new techniques and ideas.
We take a user-centric approach to on-page SEO by analyzing user intent and adjusting content accordingly. This ensures that while we follow the guidelines to get our web-page fundamentals right, we are constantly trying to create an enhanced experience that puts your site above the rest.
Pay-Per-Click
Get your adverts shown in the right places, to target the right people
Pay per click is a form of paid online advertising that can supply you with instant traffic to your website, making it a perfect marketing tool for your business. Google Ads is the biggest platform in the marketplace and is mostly synonymous with PPC in the industry. Google’s search results pages are extremely crowded and paid ads provide you with immediate visibility. It is the fastest way to obtain clicks, visits and leads for your website.
Virtuosos Global Ltd,’s PPC services will ensure that your paid ads budget goes further, encompassing Google search, display, shopping and Bing.
Benefits of Pay Per Click Marketing
Paid search is often a key component in a broader successful marketing strategy and effective PPC ads can help you stand out from the crowd and increase brand awareness.
Some benefits of paid advertising include:
- Instant uplift in traffic – 40% of people click on paid ads
- First-page exposure to place you above your competitors
- Can be closely monitored and optimized to drive leads and traffic
- Increases brand awareness
- Accurate tracking of visitors and conversions
- Attribute more spend to your best performing keywords
Paid search can attract new customers quickly, and give your organic search efforts time to pay off and start to bring in long-term and more cost-effective website traffic.
How we manage your ads
With an agreed monthly budget, our dedicated team can generate PPC results that will transform your business. Our PPC contracts are flexible, so we can start, stop, pause or amend your adverts at any time to suit your needs and budgets.
Our pay per click service comprises budget management, keyword bidding, advert creation, on-going campaign monitoring and reporting.
Before the campaign begins, we’ll discuss your objectives with you and recommend the campaigns and spend to achieve this. We’ll also set up conversion tracking so that you can monitor your return on investment. Tracking conversions correctly is essential to measure results but also to help inform your decision-making when it comes to your marketing.
Social Media Marketing:
Social media is the perfect tool to increase your online visibility, enabling you to share content and build relationships with new leads and existing customers. Social media is a key component of modern day culture, and so for businesses, it provides an exciting opportunity to grow by reinforcing your brand, services and products.
Not only is social media an incredible promotional tool that can help you reach people you otherwise might not be able to with traditional marketing and advertising practices, maintaining an active social media presence can help strengthen customer service efforts.
Social media marketing increases engagement with your business and generates new opportunities for you. From product launches to sharing company news and running competitions, having a strong presence across multiple digital channels is vital for businesses.
Our Social Media Management process:
- Build an audience. Reach out to new customers and keep your existing ones interested.
- Increase brand awareness. Build relationships and share your company values through the content you share.
- Develop communication channels. Social media platforms receive billions of visits every month and engage with customers who you may otherwise not be able to reach.
- Boost your website visitors. High levels of potential traffic directed to your website from social media is a great indicator to Google of your credibility – giving your SEO a boost.
- Measure your success. You can track the performance of your social media campaigns and use this insight to improve your future efforts.
- Quick response. Listen to what existing and potential clients are saying, and respond quickly.
Expert Management:
Vistuosos Global Ltd. offers a social media management service to maximise audience engagement across your social networks. We manage social media marketing to save you valuable time, freeing you up to focus on other areas of your business.
We will design and implement a tailored social media strategy so if you do not have the time or expertise to keep on top of your social platforms, our social media management solution could be very useful to you in spreading the word about your brand.
Social Media Strategies:
Our social media strategies and expertise can boost your company messaging so that it is heard loud and clear across the digital landscape. Using our knowledge and proficiency, we make optimum use of the broad range of social media platforms available. Social media often forms part of a wider digital marketing strategy and utilizing these channels can allow you to reach wider audiences with different tones of voice depending on what you are trying to achieve.
Our Virtuosos:
We’re more than just your marketing team.
We strongly believe that collaboration is key to running successful search engine optimization campaigns. You’re the expert when it comes to your business, objectives, services and products.
So, it makes sense that your knowledge and expertise is central to our marketing strategy. We’ll take the time to understand your goals and your audience, combining this with our understanding of SEO best practice to inform our ongoing campaign plan.